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Archive for the ‘Entertainment’ Category

Mean Mickey

Monday, November 9th, 2009

I do hope Disney knows what it is doing. In a complete turnaround from the absurd princess mania that has taken over their Disney themeparks, Mickey is going rogue.  That’s right. Mickey is about to go postal in an attempt to improve his relevancy.  (more…)

Posted in Branding, Entertainment | No Comments »

Where The Rubber Meets The Road

Monday, May 11th, 2009

On the heels of successful shows like “The Biggest Loser,” ABC is teaming with British chef Jamie Oliver and Ryan Seacrest for a new series that gives healthy makeovers to an entire city. Oliver will travel to the unhealthiest places in America and find ways to use nearby resources to improve local eating habits. The network has ordered six hours of the project from Ryan Seacrest Productions. The series is loosely inspired on Oliver’s acclaimed school lunch project in the U.K., where the chef set about to improve kids’ nutrition. His effort to improve one school’s offerings, documented in the 2005 series “Jamie’s School Dinners,” shamed educators into passing new measures to ban certain junk foods. I plan to eat at Oliver’s “fifteen” next month so I’ll let you know if his brand of healthy and responsible still tastes good. In the meantime, nutrition and health as entertainment continues to grow. (more…)

Posted in Entertainment, Food, Health, Trends | No Comments »

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