Spicing Up Snacking

December 13th, 2009

Seasonal sales bumps are associated with products like sleds and air conditioners, but there is, oddly enough, an example in the cereal aisle too. About half of the total yearly sales of Chex occur in the final three months of the year. Looking to spice up sales and increase relevancy, General Mills is reinventing the classic party staple. While tossing together a few ingredients to bake for an hour may have seemed convenient during the Truman administration, it seems less so in the era of microwaveable popcorn. Besides, ready-to-eat Chex Mix, which was introduced in the snack aisle in 1987 and now includes more than a dozen varieties, is simplicity itself. So Chex has embarked on an effort to publicize new microwaveable recipes and, through a recipe contest, is adding spice, literally, to the snack.  (more…)

Entry Filed under: Uncategorized