Mocking Martha

August 13th, 2008

Next month, Fine Living will launch a new show with a provocative concept — mocking Martha Stewart.  “Whatever Martha!” will take a look back at clips from Martha Stewart shows from the 1990’s as her daughter and the daughter of the chairman of Martha’s parent company mock everything from the content to Martha’s clothing. Interestingly, the concept was first floated by Martha herself as a way to connect with a younger consumer. “I think 20-somethings and 30-somethings will watch this show and laugh along but still come away learning something,” Martha Stewart said. Martha is not worried about her die-hard fans as she doesn’t expect them to be interested in tuning into the new show once they understand the premise. Keeping contemporary and relevant while maintaining your core consumer — sounds like it’s a good thing. (more….)

Entry Filed under: Branding, Marketing