Hitting the Target

August 22nd, 2008

Even Target, the darling of the fashion world and shoppers of all stripes, is feeling the pain of the economy. Executives there have announced they plan to put more emphasis on the lattter portion of their ”Expect more. Pay less” slogan. While this shift might make the most loyal Target customer squeamish (myself included), numbers don’t lie. As Target’s stores falter, Wal-Mart’s “Save Money. LIve Better” is doing a better job of hitting the target.  (more…)

Entry Filed under: Branding, Marketing