ABOUT

B. Fishman Associates specializes in bringing the voice of the consumer into new product development as well as established brand decision-making for blue chip, CPG, B2B, and service companies. By functioning like a member of an internal consumer insights department, we can seamlessly partner with brand management, NPD, R&D, and Sensory departments.

Beyond classic primary research, we can help you to see things you never knew you knew — bringing consumer truths to life through comprehensive visual tools such as Brain Mapping and Knowledge Mapping.

Unique areas of expertise also include international, category segmentation, and Hispanic research.

We inject our passion for understanding the voice of the consumer and synthesizing information into tools that are actionable, strategic, and never wasteful.